SiteOps Lab / Field notes for WordPress client work
Practical WordPress SEO for the sites you look after
Clear, evidence-led guides for freelancers and small agencies responsible for client websites.
Start with the pages that matter. Check what search engines can reach, what visitors need, and what to fix first—then record how you verified the change.
A straightforward starting point
A useful audit starts with the pages that matter
For a first pass, choose five to ten important URLs: the homepage, key service pages, and the contact or booking page. A focused sample helps you find concrete issues before expanding the review.
Check access
Can search engines reach the pages the business needs people to find? Check restrictions and record what you could verify.
Review key pages
Read the page titles, headings, and copy. Follow the route a prospective customer takes to get in touch.
Write the next steps
Give each finding an owner, a priority, and a way to check the fix. Get approval before changing important settings.
The latest field note / SEO guides
Start with a practical checklist
A Practical WordPress SEO Audit Checklist for Small Client Sites
A clear first-pass review of search access, important pages, mobile use, and the evidence behind each recommended action.
How we approach tools
Useful evidence, with the limits made clear
When a guide covers a tool, it will explain the setup, the findings we could verify, and the cases where human review still matters. A crawler can surface patterns; it cannot decide what is right for a client’s business.
Some articles may contain affiliate links. If they do, we disclose them clearly. A commission does not decide whether a tool is a good fit.